Never worry that your shoes stink again.
Prim Shoe Deodorizer & Brush
$25.00 USD
If you don't love it, we'll refund you 100%, no questions asked!
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Unlike sprays that cover up the stink, this foam absorbs into the shoe fabric and neutralizes odor at the source.
1. Foam 'em
2. Scrub 'em
3. dry 'em
We clean everything except our shoes. Until now.
Unlike traditional shoe sprays that simply cover odor with strong fragrances, this system actually cleans the inside of your shoes. The fast-absorbing foam penetrates the fabric lining where sweat and odor-causing bacteria build up, helping remove the source of the smell instead of masking it. A purpose-built interior brush reaches deep into the toe box and ball-of-foot area — the parts of the shoe where odor tends to concentrate most.
Another difference you’ll notice is the scent. Many lemony or citrus sprays smell fresh at first but quickly fade or turn sour over time. Our formula is designed to avoid that “scent crash.” Instead of relying on overpowering fragrance, it leaves shoes smelling naturally clean and fresh — the way they should after a real cleaning.
Together, the foam and brush create a simple routine that finally makes it easy to clean the inside of your shoes. No masking, no heavy perfumes — just a deeper clean where it matters most.
And if you try it and decide it’s not for you, no problem. We’ll refund 100% of your purchase price— we just ask that you tell us why so we can keep making the product better.